Madison: A Place for all Seasons

"The country’s biggest tech migration increase took place in Madison. The city was gaining 1.02 tech workers for each one that left last year, and it’s now gaining 1.77, a 74% jump." - Mckinsey/Linkedin [1]

We're pleased to announce a new way to explore Madison. Ideal for

  1. Recruiting/HR
  2. Economic Development
  3. Education
  4. Tourism: food/drink, lodging and activities
  5. Real Estate [2]
  6. Marketing: visual first, immersive, elegant.
  7. Promotions: swipe/scan current offers.





  1. An interactive iBook with fast QR scans
  2. See and be seen
  3. Favorites
  4. Effigy mounds: panoramas & drone views
  5. Trails
  6. Architecture + podcasts
  7. Escapes
  8. Food
  9. Sleep & Camp
  10. Ski
  11. A major employer: Epic + Judy Faulkner interview



Get it on Apple Books







1.5 billion reasons why we chose Apple books:

  1. > 1 billion iPhones in use. 87% of American teens have an iPhone, 67% of the population. amuz users enjoy Apple Search, photos, panoramas, video and full screen drone experiences.
  2. 350 million active iPads. The amuz book displays beautifully on iPad screens.
  3. Interactive. Explore the book and with a simple QR code scan, quickly enjoy beautiful visuals.
  4. Distribution in 51 countries.
  5. 90M monthly Apple book users
  6. Apple devices now generate about 50% of Google searches (Google supports 90 to 95% of US searches [3]).
  7. Modern, growing interaction points: amuz experiences/media, ibooks and podcasts are quickly discovered on Apple Search [examples].


QR Code link to the iBook

Explore Madison and more in amuz on iPhone and Android.


[1] Where Tech Workers Are Moving: New LinkedIn Data vs. the Narrative. McKinsey: The Future of Work after Covid-19

[2] “The Starlink arbitrage may be the greatest real estate repricing of all time. Details matter, and prices may be propped up by bailouts, so a long-only strategy is probably best.

But conceptually: short NY/SF/LA/etc, long rural areas & well-run cities around the world.” - Balajis.

[3] How Apple and Google Formed One of Tech’s Most Powerful Partnerships



Fanless Football: 2020

A few scenes from the recent Indiana Wisconsin football game at the barren Camp Randall stadium.


















Experience Camp Randall scenes in amuz, the multi-lingual and privacy friendly app for explorers on iPhone and Android.




Tap to Wright: Along the Frank Lloyd Wright Trail


The open road.





The iconic travel trailer caught our eye on June 1, the first day 2020 tours were available. California license plates revealed the origin.

Husband and wife architects, the family packed up for a 6 week cross country adventure. "I always wanted to visit Taliesin" - said the father at the wheel, with three children secure in the Jeep's second row. Traveling safely with their pod.

The amuz book - Along the Frank Lloyd Wright Trail - makes it fun and easy to experience the Trail on your devices and plan future, in person journeys. Extra features include nearby FLW homes, and a few fun diversions.




Get it on Apple Books



1.5 billion [1] reasons why we chose Apple books:

  1. Nearly 1 billion iPhones in use. amuz users enjoy FLW Apple Search, photos, panoramas, video and full screen drone experiences.
  2. 350 million active iPads. The amuz book displays beautifully on iPad screens.
  3. Interactive. Explore the book and with a simple QR code scan, quickly enjoy beautiful visuals.
  4. Distribution in 51 countries.
  5. Apple devices now generate about 50% of Google searches (Google supports 90 to 95% of US searches [1]).



QR Code to the iBook

Explore the Trail in amuz on iPhone and Android.




[1] How Apple and Google Formed One of Tech’s Most Powerful Partnerships