Thursday, October 29, 2020

Apple Search, Discovery and amuz experiences

Swipe Right. Search. Discover

iPhone and iPad users unlock their devices at least 100 times per day (36 Trillion annually). Device interactions such as app, messaging and camera usage, are an "order of magnitude higher". [1]

Apple's iOS 14 adds a prominent, new search and discovery experience. [2]

amuz - the app for explorers - amplifies curated locations around the world using these new interaction points. A beautiful example - Oregon's Left Coast Estate:

This video illustrates iPhone discovery experiences for Taliesin, Iguazu, Longwood Gardens, Longji Rice Terraces, and Shanghai's PuDong airport.

New experiences = new opportunities. Nearly half of Google’s search traffic now comes from Apple devices. [3]

Explore interesting locations worldwide with amuz on iPhone and Android.


2. Tim Harford and Patrick McGee :

Most significantly, iOS 14 nudged aside Google for certain search functions. Queries made in the search window accessed by swiping right from the iPhone’s home screen — which Apple calls the “Today View” — show an Apple-generated list of search suggestions rather than Google results. These results include “autocomplete”-style suggestions generated by Apple, showing that it is learning from its 1bn users’ most common queries.

3. Apple, Google and a Deal That Controls the Internet by Daisuke Wakabayashi and Jack Nicas