Wednesday, April 1, 2020

Digital Experiences in 2020: "Focus needs to shift to alternative ways of showcasing products outside the store"

Strategy Analytics:
The pandemic will have long-term impacts on what consumers want to purchase as well as how they purchase them. In addition to the inevitable increased use of delivery services for grocery and food, alternative shopping experiences such as Amazon Go’s contactless shopping experience - where consumers do not have to proceed through a checkout experience - will also see a boost in popularity. For consumer electronics, where some devices such as smartphones are typically sold more on ‘in-hand’ experience, this pandemic presents a more challenging situation as consumers’ are less inclined to handle in-store displays.

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