Brand Power: "I went to the Dairy Bar"

So said Lyle Lovett during a years ago Overture Center performance.





An iconic Madison restaurant, now under new ownership.

Seamus Rohrer:
According to a report from the Wisconsin State Journal, the Madison institution and famed breakfast spot directly across from Camp Randall Stadium, Mickies Dairy Bar, is under new ownership for just the fourth time in 79 years. That new ownership group includes Wisconsin football players.


Let's look at UW Football performance since 1979, including postseason:

Wisconsin Badgers football wins and losses by season, 1979–2025. Wins rise above the baseline in espresso brown, losses fall below in rust orange; small olive caps mark ties. Low point: 1–10 in 1988 and 1990. Peak: 13–1 in 2017. Most recent: 4–8 in 2025.


The building that houses Mickies sold for $750,000 earlier this month. It previously changed hands for $205,000 in 2006, $115,000 in 1991 and 100,000 in 1979. (business assets may have been sold or transferred in other ways at other amounts.

A friend and roommate proposed at Mickies years ago, as well.















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